About four years ago, when I started at Etsy, I built a product called Etsy Prototypes, which let our users opt in to more experimental features. It was my way of hacking the product process—anyone could easily write a feature, put it behind a feature flag, and launch it as a prototype team that users could join or leave whenever they wanted. You (generally) didn’t have to ask anyone for permission to see if your idea was worth investing more time in.

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